Case Studies of using de Groots Best Gift Certificates
de Groots Best Gift Certificates are the ideal way to bring about the corporate results you are looking to achieve.
Here are five actual cases where gift certificates have been successfully used to achieve the required results.
Challenge one
Motivate customer service representatives to achieve a combination of monitoring, attendance, and productivity goals.
The company operates call centres with over a million calls a year.
In the first month, the goal focused on attendance and monitoring. The second month highlighted monitoring and increased
productivity and the third month recognised excellent attendance, monitoring and outstanding productivity.
An incentive program was devised using $100 gift certificates as rewards for customer service representatives
who achieved the monthly performance goals.
Results
For perfect attendance and monitoring the first month, there was an 11% increase in the number of eligible employees
over the previous incentive system. For monitoring and outstanding productivity the second month, there was a 2% increase and a 4% increase in the number of
customer service representatives rewarded for excellent attendance, monitoring, and outstanding productivity.
Challenge two
A brokerage firm wished to create a customer acquisition program. New customers who opened an online brokerage account were emailed a $50 gift certificate.
Results
Online accounts increased 37% more than another campaign the previous year and 87% of the new customers acquired from the program are actively using the brokerage service.
Challenge three
A large hospital was looking for an appealing gift to thank employees for their efforts over the past year.
They send a letter to all staff members thanking them for their efforts throughout the year and their contribution to the hospital’s success.
After the letter had been sent, managers hand delivered gift certificates to employees in November to give them the opportunity to redeem
the certificates for the festive season.
Results
The staff were delighted with their certificates and the hospital repeated the program the following year.
Challenge four
A large transport company with national operations wished to decrease employee injury and increase workplace safety awareness. They designed a new safety promotion to educate and remind employees about industrial safety. Industrial employees in the section who reach six months without an injury received a $100 gift certificate.
Results
Management report a decrease in industrial accidents compared to the same time in the previous year. Gift certificates were given to over one hundred employees with no injury incidents.
Challenge five
A national liquor distributor wanted a program to increase sales through retail outlets and created an incentive program.
In return for larger store displays or increased stock levels, representatives could reward wholesalers with gift certificates.
Sales reps were given marketing materials with simple instructions for ordering
the gift certificates. Monthly billing reports were broken out by individual account and included the representative's name,
distributor name and order amount.
Results
Sales rose several percentage points during the two-month promotional period.
Challenge six
A builder and marketer of residential properties required a program to encourage agents to increase sales. Independent agents were given
point-of-sale materials and offered gift certificates for various services from referrals, finance and sales.
Results
Agents were pleased to participate in the program. More than half were rewarded with Gift Certificates ranging from $100 to $2,000.
Other Incentive Programs
Sales
A pharmaceutical company uses the Gift Certificates Incentive Management System to reward their direct sales force for selling new-to-market
products and increasing their customer base.
Customer acquisition and loyalty programs
A motor vehicle company partners with its dealers to increase interest of their newest cars by giving away $50 gift certificates to
prospective purchasers who test drive a car.
Employee performance & safety programs.
A manufacturing company awards gift certificates to employees who reach weekly production goals.
Employee recognition & referral programs.
A telecommunications company utilises various email communications and detailed reporting through gift certificate reward and
recognition solutions to manage years of service and bonus incentives for meeting company objectives.
Annual rewards
A Melbourne investment fund gives every employee a gift certificate for every year of service with the value rising with each year.
Find out more.
To have some more information about how we can assist you to set-up a program or to open an account please call us on
(02) 9211 6088 email corporate@bestgiftcertificates.com.au – we will be happy to discuss your requirements with you.